You talk to your sister and explain how your company has chosen to promote the foods that only showed the best results and you feel anxious about this marketing strategy. 

She says, “So you’re saying this works for everyone? Isn’t that problematic? My doctor said that this kind of diet has been helpful for some people, but said that it might disrupt my cancer treatment plan.”

Back at work, your supervisor says that what will really guarantee the diet’s success is partnering with an influencer who can claim that it worked for them.