Loki's Loop

AlgoRobin was created in response to the rapid growth of health and wellness influencers—and the real risks of following persuasive but unproven advice online.  Media reports have documented numerous cases in which people suffered serious illness, permanent harm (including lasting changes to their appearance), and even death after adopting such guidance.  Crucially, these stories are not about reckless or uninformed individuals, but about people who are intelligent and generally well-informed—like “Robin.” 

The goal of AlgoRobin is to let players experience how easily and incrementally someone can be drawn into believing and acting on what is promoted online.  Through Robin’s journey, players discover how casual curiosity can turn into committed adherence, whether to a health fad or any other online movement.  The debrief allows people to reflect on real-life experiences on social media and share their personal strategies.